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Wristwatches are often treated as jewelry or as collectible works of art rather than as timepieces. This has created several different markets for wristwatches, ranging from very inexpensive but accurate watches intended for no other purpose than telling the correct time, to extremely expensive watches that serve mainly as personal adornment or as examples of high achievement in miniaturization and precision mechanical engineering, without any pretense at being accurate for telling the time. Still another market is that of “geek watches”—watches that not only tell the time, but incorporate computers, satellite navigation, complications of various orders, and many other features that may be quite removed from the basic concept of timekeeping.
Most companies that produce watches specialize in one of these markets. Companies such as Rolex or Chopard specialize in watches as jewelry or fine mechanical devices. Companies such as Casio specialize in watches as timepieces or multifunctional computers. Since watches are considered by many to be both functional and attractive, there are many types and manufacturers to choose from.
Important collectible American made watches from the early 20th Century were the best available at any price. Leading watchmakers included Elgin, Gruen, Hamilton, and Illinois. Hamilton is generally considered as having the finest early American movements, while the art deco styling of The Illinois Watch Company was unsurpassed worldwide. Early Gruen Curvex models remain very desired for how they entwined form and function, and Elgin made more watches than anyone else.


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